Evaluation
Criteria
5
4
3
1
Content- Accuracy
(x2)
 All facts in the brochure are accurate. At least 8 organelles included and appropriate for type of cell (plant or animal). Most of the facts are accurate. At least 8 organelles included and appropriate for type of cell (plant or animal). Some of the facts are accurate. At least 8 organelles included. Facts incomplete or inaccurate. Less than 8 organelles included.

Attractiveness

 The brochure is exceptionally attractive. It is very eye-catching and original in design. Colorful and neatly done. The brochure is attractive. It is original in design. Colorful and neatly done. The brochure is colorful and neatly done. The brochure is not colored and/or messy. Facts are not typed and/or written in pen.
Organization
& Format
 The brochure is exceptionally well organized. Format makes sense and easy to read. No spelling or grammar errors. The brochure is organized. Format makes sense and easy to read. No spelling or grammar errors. The brochure has some organization. A few spelling and/or grammar errors. Brochure is not organized. Format is confusing to reader. Many spelling and/or grammar errors.
Analogies
(x2)
 All analogies are exceptionally creative and clearly reflect cell functions. Most analogies are creative and clearly reflect cell functions. Some analogies are creative and most reflect cell functions. Few analogies are creative and do not reflect cell function.
Graphics/Pictures
 Graphics and pictures are exceptionally attractive and reflect cell function. If pictures are taken from internet, bibliography is included and in correct format. Graphics and pictures are attractive and reflect cell function. If pictures are taken from internet, bibliography is included and in correct format. Some graphics and pictures included. If pictures are taken from internet, bibliography is included and in correct format. Few graphics or pictures. Bibliography incomplete or not in the correct format.
Marketability
 Brochure would attract everyone who reads it to visit the location. It is exceptionally interesting to read. Brochure would attract most people who read it to visit the location. It is interesting to read. Brochure may attract some visitors. Brochure is not interesting to read. Sounds like a textbook.